Universal Appliance and Kitchen Center



A public relations firm hired by Universal Appliance and Kitchen Center, a premier dealer of brand-name home appliances in the Los Angeles area, set up a showroom event featuring celebrity chefs, actors, and interior designers to promote the store’s products and services. They needed to find an affordable way to produce a series of web videos to highlight the event and promote Universal Appliance and Kitchen Center.  


Looking to get the most for their client’s dollar, the public relations firm hired Slogan Media to shoot the event and produce a series of professional-quality web commercials to share across multiple channels. Referred to in the industry as “hits” these short videos featured celebrity endorsements, product offerings, and information about the business to attract customers via social media.    


Thanks to its in-house production and editing capabilities, Slogan Media was able to use its footage to produce dozens of short web videos to promote Universal Appliance and Kitchen Center. When the project was completed, costs for each of the videos averaged to just $250. Now that’s a bargain!    

To see more videos of the UAKC Showroom event, check out its YouTube channel