When we were hired to finish this ad, the producers had almost given up on it. The director had a very cool comic-book premise, but problems in production threatened to kill the whole project. What you’re seeing now is an early cut which obviously looks nothing like a comic.
So we took a look at it and I immediately saw several things it had going for it. 1. the concept itself motivated the panels on a page look. This was clutch because it meant we could use all the footage that was shot without loss of resolution. 2. the comic conceit also motivated heavy filters which not only gave it a cool look, but also covered up the problems in production. 3. Finally, I hired a roto artist to cut our heroine out of the background. Then we replaced the background with panels from the comic book that inspired the project – and suddenly it looked like a million bucks!
A sneek peek at an early cut of our Video Is Sexy campaign:
March 23, 2013
We are taking apage from our own playbook in kicking off an upcoming campaign with an ad that says it all: “Video Is Sexy”.
On Saturday the team shot a series of 15-second and 30-second scenes designed to put a humorous face on the growing need to connect with customers through video.
“We don’t just talk about it, we follow this philosophy ourselves,” says Stobaugh. “Above-all we believe there are many many layers of benefit that come from reaching out to our customer base through social video marketing, not the least of which is knowing how the customer feels when they put their brand in our hands.”
Be looking for this, plus much more original content from us about how the world is transforming, and is being transformed by, the new look of entertainment, communication and marketing.
“A big thank you to the enormously talented team for elevating my original concept far above our expectations.” says Kogan.
Klarrissa Kranking – Video
Matt Figueira – Contacts
Mark Jacobson – About Us
Alex Raymond Taylor – Products
Ed Walker – News
Brittani Kagan – Support
Nikki White – Shopping Cart
Linda Mendoza – Customer
Umi Vaid – Customer
Ernie Parashis – Customer
Crystal Bush – Customer
Farren Kusu – Customer/Spyware
John Stobaugh – Producer
Kyle Kogan – Director
AJ Mester – DP
Gabe Stewart – Audio
KJ Pasterczyk – Makeup/Hair
Thom Fleming – PA
Eva Miller – PA
Vrej Avedikian – Location
Affordable Sound Stages
October 28, 2012
For the second year Slogan Media helped to produce the video sizzles that ran during this awards show honoring the humanitarian efforts of the legendary Malcolm McDowell and Kyle Richards. We honor them and Malek Akkad for their efforts to end teen hunger and homelessness. You can contribute at scarefoundation.org.
Pictured: Slogan co-founder Stobaugh with the legendary Malcolm McDowell.
Here’s Slogan’s sizzle reel that introduced Mr. McDowell that evening.
October 25, 2012
Slogan Media has the distinct honor of working with Trancas Films on the rerelease of the original Halloween, the classic Jon Carpenter masterpiece. The return of this 1978 super-smash, genre-bending film features a 10 minute documentary entitled “You Can’t Kill The Bogeyman: 35 Years of Halloween” by Slogan Media and Trancas’ Justin Beahm.
UPDATE: Watch the 10 minute documentary and the trailer below, which has racked up over 70,000 views combined.
Pictured: Trancas Film’s Malek Akkad with Stobaugh on opening night at the historic Chinese Theatre.
Pictured below: Justin Beahm, writer/director of “Bogeyman” with Stobaugh.
Pictured below: Slogan topper Kyle Kogan at the chinese theatre on opening night.
August 5, 2012
Upon completion of principal photography, client Pierre Brodeur gives feedback about his experience shooting a commercial with Slogan Media for his new personal growth venture. You can learn more about his inspiring story at TheHeroCoach.com. Brodeur will release the Slogan-produced commercial late summer 2012.
October 1, 2012
We are proud to announce the release of our powerful marketing video & commercial for TheHeroCoach.com. Does it make you want to be a better person?
May 11, 2012
Slogan Media co-founders Kyle Kogan & John Stobaugh announced today they will be setting up shop within the offices of Trancas International, the worldwide headquarters of Malek Akkad’s film production company (Halloween). It will feature state of the art multi-media conference/screening room, ultra hi-speed wi-fi access, on-site TV, Film & Animation production teams, as well as AVID & Final Cut editing suites. Located at 2021 Pontius Avenue, near the 405 & Santa Monica Boulevard, Slogan Media will be within minutes of all the major studios.
“This is a very exciting day for us. We believe being under one roof with such complimentary talents will bring great synergy for our clients” says Stobaugh.
Slogan Media is a boutique advertising and marketing production company that specializes in creating feature-film caliber videos for their clients, and leveraging the most-cutting edge strategies in traditional media and social networking placement.